Security Features: A Critical Self Storage Sales Pitch

There are few things more important to a potential self storage tenant than knowing that their stored belongings will be secure at your facility. While the items they intend to store at your facility will range from boats and priceless family heirlooms to boxes of Christmas decorations and college dorm furniture, they’re all important to your tenants, so security will play a big role in selling your services to those seeking a unit.

One of the ways you can ease a potential tenant’s worry is by promoting your facility’s security features. If you have any of the following security amenities at your self storage facility, be sure to talk them up, especially when talking to inquiring storage seekers who may need a push to rent with your operation.

  • Gated Access: Knowing that only tenants can access the facility grounds through a locked gate with a key code or card is comforting to anyone wanting to store their belongings. It means there are fewer chances of someone getting into the facility and vandalizing or stealing possessions from a unit.
  • 24-Hour Surveillance: The thought of a storage facility always being monitored not only makes tenants feel better about storing their possessions, but it means they feel safer moving about your facility as well. With 24-hour video surveillance, tenants know that no matter what, if something were to happen, the facility can go back and review footage to address the problem or alert the proper authorities.
  • Alarmed Units: Just like a car alarm or home security system, a unit with its own alarm is attractive to potential tenants, as it means someone at the facility will be alerted should anyone try to get into the unit.
  • Resident Managers: Gated access, surveillance, and unit alarms are helpful security features, but sometimes tenants prefer a facility where a manager is on the grounds all day. Having an on-site, resident manager who can quickly alert authorities of vandalism or theft adds a great level of security.

The security features that your facility offers should be a key element to your sales pitch. Let your customers know that your facility does what it takes to keep their stored items secure.