Avoid Hiring the Wrong SEO Firm for Your Storage Website

When it comes to search engine optimization (SEO), your storage operation might not be as up to speed as other businesses that have been marketing their products and services online for years. Because of this, you may be looking to hire an SEO firm to improve your storage facility’s online presence.

But it’s not as simple as requesting a proposal and setting up a meeting. You need to do your research ahead of time and be aware of the problems that could arise if you choose poorly.

Although an SEO firm does help when it comes to website management, if mistakes are made, it’s your storage operation that will suffer the consequences. What’s worse, recovering from the search engine penalties that your website could get from poor SEO work can take several months to a year to undo.

Below are tips from Matt Cutts, head of Google Webspam, on how to avoid hiring the wrong SEO firm.

Always Research Before Deciding

A good SEO firm will have a functional, easy-to-use website and links to professional work for their clients. Look around and see if you like what they’ve done. Only settle on a credible company with proven success.

Understand Their Strategy

You’re hiring a firm because you don’t know much about SEO, but that doesn’t mean you shouldn’t be able to understand what they plan to do. They should be able to explain in plain terms how they intend to get results. If they explain things in vague terms with no concrete plan, walk away and find a firm that can.

Don’t Fall for the “Quick Fix”

It takes time and work to improve your search engine rank the right way, so stay away from any company that guarantees the top of search pages in a month. These firms often use spam and black-hat techniques that temporarily improve your standings but come back to bite your storage website in the long run.