Quality body content means better search engine optimization opportunities for your storage website. When your webpages have well-written content with detailed, industry-specific information on them, it's easier for search engines to know when and where to show your website in results.
LinkedIn is the perfect social media network for storage operations looking to promote their storage brand and improve B2B connections. With Showcase Pages and the ability to join self storage groups, it's a platform every facility should join.
Many storage websites don’t create content for storage seekers. They forget storage seekers's questions, concerns, and needs in favor of creating promotional material for their facility. Unless you never want consumers to visit your site and view you as an expert source on storage, then by all means continue ignoring your audience.
If your storage facility's social media accounts are losing followers in droves, you might want to reevaluate how you're using social media. Is there something you're doing that's pushing people away?
Each consumer uses different language when searching for storage terms in search engines. Google realized this and updated their algorithm to reflect this, so your storage website would be smart to start investing time in creating content that's optimized for semantic search.
If you have the resources in-house, it's best not to automate your social media posts. However, if you can't hire someone, or you have a hard time posting updates, automation tools can help your social media presence.
Taking the time to create quality content that provides true value for your consumers will help your storage facility see better returns. While having lots of content on your storage facility's website is useful, it won't help you achieve your digital marketing goals if it's not created well.