While trade show season in the self storage industry tends to bring out go-go-go attitudes, rushing through shows can unfortunately hinder the point of attending in the first place. Take a step back and check out these tips for fully utilizing your time spent at trade shows to avoid getting lost in the hustle and bustle.
Converting a self storage inquiry call to a sale may seem as simple as answering the phone with good intentions, yet the hangups and “no thank yous” have proven otherwise time after time. Just as no business model is one-size-fits-all, not every customer inquiry has the potential of becoming a sale. However, some missed opportunities may be stemming from the sales process itself if the communication isn't all that it should be.
Digital marketing may be a new concept for storage facilities, but being online is a must for reaching new storage renters. Plus, digital marketing costs far less than traditional advertising.