When it comes to getting your website found in search engine results, it's important to have a search engine optimization (SEO) plan in place. SEO, in basic terms, is the process of getting traffic to your website through search engine results. It's also how major search engines like Google find your website and rank it in relevant searches—say, for a search query like "self storage unit near me."
Landing more rentals and driving business through new customer acquisitions is a primary goal of any storage facility. One question many storage operators have come to us with is “What day of the week do people most often search online for self storage?”
A year ago, smartphones and tablets finally edged out desktop computers in online search. For the first time, more consumers were using mobile devices to conduct online searches for local businesses, products, and services than computers, and it marked the beginning of a trend that would only continue to rise.
Make it easier for potential customers to locate your self storage facility in a simple online search. Follow these steps to ensure your business is ranking in local Google searches.
When your business is faced with negative online reviews, don't overreact, delete a comment, or put off responding.
Listing your storage facility on free local listing directories is one of the easiest ways to draw in new storage tenants. It also improves your website's online presence by making it more visible in search engines.
For many website owners and operators, it's apparent that Google plays a large role in what they do and how they do it. With the release of Panda 4.0, Google now wants to make sure that the content you're producing is high-quality and unique. While this may sound alarming, the reason for the update was that many websites out there were creating spam content that had begun to make its way up the search engine rankings.
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