If you’re just starting a website for your storage facility, you’re probably struggling with ideas for content. Fortunately, there are some simple ways to create content that will get you going in the right direction.
Think About Common Storage Questions
As a self storage operator, you talk to tenants and potential storage renters daily, which means addressing concerns and answering questions. This is a perfect place to start with content for your storage website.
Most storage consumers do research before they select a storage facility, and in most cases, they don’t know much about self storage. By creating content around common storage questions potential tenants have, you can drive more traffic to your website. The more content you have that helps storage consumers, the easier it is to get them to visit your website and come back for future questions they may have.
Interactions with consumers should provide valuable insight into what type of content your customers find valuable. If certain questions aren’t standing out already, start paying attention and building a list of common questions.
Consider Keywords Used in Storage Searches
Storage-related keywords can help you come up with ideas for new content. Below are some common keywords used within the storage industry:
- General: self storage, mini storage, storage facility, storage unit, storage locker, storage unit size, cheap storage, affordable storage
- Features: storage security, climate-controlled storage, indoor storage, outdoor storage, covered storage, drive-up access storage, portable storage, mobile storage
- Vehicle: auto storage, car storage, motorcycle storage, boat storage, RV storage
- Other: business storage, commercial storage, college storage, military storage, downtown storage
By using these keywords as a foundation (and even combining some of them), you can come up with content that can help you reach new audiences. For example: Combine “cheap storage” and “college storage” into a post about how college students can use self storage to save money on living space.
The content that goes on your storage website is important because it not only draws in potential tenants, but it helps search engines understand what you provide as well. Be sure to stay focused on producing useful content for storage consumers, and you’ll find your content will work in your favor.
