Engage More Self Storage Customers with a Great Twitter Feed

Making the decision to use Twitter to market your self storage facility is a good one. Twitter is made for real-time user interaction and provides ample opportunities to engage with your customers. It’s perfect for branding your facility and differentiating from your competition, too. But what should you tweet about?

Here are some ideas to help you be more active on Twitter.

Talk About What You Offer

Start talking about what your facility can do for self storage renters. This is one of the easiest ways to make your Twitter account more active AND stand out among your competitors. Everything from your available unit sizes and price ranges to amenities like vehicle and boat storage can make great topics for your tweets.

Examples:

  • We’ve got units ranging from 25 square feet to 300 square feet!
  • Have large household appliances you need to store? We’ve got a unit for that. See our 10x20s today!
  • We have shredder services! Bring your documents, and we’ll get the shredding job done securely.

Provide Helpful Information

If your Twitter account only talks about your self storage facility, you may turn people away. Remember: Not every tweet should be a sales pitch. You need to provide some value to your customers, too. Try sharing helpful information about self storage and link to blog posts on your site (or other sites) that offer how-tos and tips.

Examples:

  • Want to learn more about climate-controlled storage? Check out our latest blog post. (You’d add a link to the post here)
  • Did you know that you can get insurance for your self storage unit? (You’d add a link to the post here)
  • Check out these tips for how to store your car over the winter. (You’d add a link to the post here)

Promote Local News, Events, and Businesses

As part of your local community, your self storage facility should support businesses and other events in the area. Twitter makes that simple. Sports teams, arts councils, schools, restaurants, news stations, civic events—you can follow them all on Twitter, share their tweets, and interact with them. In fact, you might even draw new tenants by showing how much you love your city.

Examples:

  • Washington Elementary down the street from us is hosting a pancake breakfast tomorrow at 9am.
  • Channel 3 News says traffic at the interstate on-ramp near our facility is backed up. Drive safe!
  • Who else is going to the Chamber of Commerce’s expo tomorrow?

Peruse some local, industry Twitter feeds, and you’ll see what works well and what doesn’t. And if you’re still struggling to gain traction on Twitter, remember you can always hire a social media manager to focus on your social media marketing.