How Google Algorithm Changes Affect Your Self Storage Website

For many website owners and operators, it’s apparent that Google plays a large role in what they do and how they do it. With the release of Panda 4.0, Google now wants to make sure that the content you’re producing is high-quality and unique. While this may sound alarming, the reason for the update was that many websites out there were creating spam content that had begun to make its way up the search engine rankings.

For storage facilities, a big part of making sales online is, of course, being found in search engine results, and with spam websites clogging the ranks, that became increasingly difficult. While SEO and other aspects of a digital marketing campaign make up for a majority of your website’s value, content still plays a very large role.
In order to follow the rules and eventually begin to be found more often, keep these tips in mind.

Create Unique and Relevant Content

When you create unique and relevant content, Google will take notice and begin to rank what you’re doing above competitors who may be focusing on similar topics. If you stand out to Google, they will make sure you stand out in search results as well.

Eliminate Duplicate Content

Similar to making sure you create unique content, eliminating duplicate content on your own site will give you a big boost. When you have the same content strewn across your website’s pages, Google will notice and ultimately devalue these pages, and in some cases, your entire website.

To cut down on duplicates, combine two pages into one where applicable and pay attention to what you have written in the past. While taking old posts and updating them for today’s market isn’t frowned, doing it incorrectly could mean your post will never get seen in search.

Pay Attention to the Competition

One of the best ways to increase your SEO value is by looking at what others in your industry have done that worked. Once you have an idea of what has worked for other people, decide on the direction you want your content to go and stick to it. Your customers and Google will both be much happier.

Panda 4.0 was not created to go after websites that do things the right way, but with most things online, no one is immune to making a mistake. If you’ve noticed that your content or certain pages have taken a dip in the rankings, then it may be time to reevaluate what you’re doing. Take advantage of what Panda 4.0 offers by beginning to create high-quality content today.