A storage blog can be a wonderful way for your facility to engage with consumers and provide answers to anyone with questions about storage. But building a readership isn’t easy, even if you’re creating good content. In fact, there may be something holding your blog back from seeing regular readers—readability.
Readability doesn’t just apply to language and comprehension levels; it also means understandable design, targeted content, and anticipating distraction. If you’re having trouble getting readers to stay on your blog, you may want to check these three areas to see if your blog needs improvement.
Keep Your Blog’s Design Simple and Clean
If your blog is bogged down by ads and sidebars, your readers won’t know where to look for posts. What’s worse, they’re likely to leave your blog because it’s too cluttered. This doesn’t mean that you need to keep your blog totally bare; you need to be aware of how confusing and overwhelming layouts can be.
A simple solution? Take a look at some blogs you find visually appealing and easy to navigate. Take your cues from them, and make some changes to your storage blog.
Write for the Right People
Let’s say your storage blog is geared toward storage renters. You have to understand that this particular audience isn’t going to be on the same level. Some readers will have rented storage before; others won’t have rented storage ever. You can’t write content that talks only to the readers who understand how to rent and use storage, or you’ll alienate the readers who know nothing about self storage and its terminology.
A good way to solve this issue is to include links to other pages or posts on your website that go into detail about specific terminology and storage situations to help readers keep up.
Break Up Chunks of Text
Nobody wants to read giant blocks of text, even if the information inside them is great. Part of this is because people have grown accustomed to reading shorter pieces online, so they tend to ditch anything they deem “too long.” But there’s also the issue of where they’re reading your content. On a desktop computer, paragraphs won’t seem that large; on a smartphone, however, they’ll seem enormous.
This is an easy fix, too. Simply break up text in your posts with section headers (like the ones in this post) and images. That way, readers won’t look at your post and see a wall of text.
