By Nick Bilava, Storage.com
Month after month, storage facilities can find themselves losing tenants. While the reasons for their leaving could range from moving to another city to no longer having the need for storage, it’s frustrating nonetheless to lose a paying customer. As we all continue to try to find innovative ways to keep customers coming back each month, one easy option for storage facilities is to use the space that their website provides to help make the decision to stay easier.
If you’re looking for simple ways to utilize your website to keep tenants renting at your facility for longer, consider these two options.
Add “Online Only” Discounts
When you’re trying to keep tenants from leaving your facility after only a few months, utilize the real estate of your website and add an “Online Only” discount. This will serve two purposes. First, you could potentially increase the total number of visitors coming to your website to view or use the discount. As it will only be found through your website, you’ll want to create a page specifically for this discount. Using analytics, you can track how many customers found and hopefully used the discount.
Second, the increase in traffic could play a minor role in helping your overall search engine rank. This could help your storage facility to be found more often in organic search by new customers and hopefully lead to more tenants renting in your facility.
Add an Online Payment Option
With the consistent rise in the number of consumers who use the Internet to pay their bills, it would be in any storage facility’s best interest to add a feature that allows for online rental payment. For current tenants, the introduction of the feature could make the decision to stay much easier, as it will help them save time when they may have previously written checks to mail or had to drive to drop off payment at the facility.
For prospective tenants, an online payment option could compel them to rent with you over another facility that may not have this feature.
Your storage facility’s website is an extension of your physical location. If you take the time to apply the same care on your website that you exercise at your facility and continue to show tenants that you want to make their stay as easy as possible, keeping tenants for longer will become easier, too.
