In the self storage industry, rentals are subject to seasonal highs and lows. Since people will be searching for self storage more in the spring and summer than they will in the fall and winter, your website’s traffic and organic search rank may nosedive during the off-season. Whenever these lulls occur, you may need to come up with new marketing techniques to keep revenue flowing.
In order to make up for the shortage of online traffic and rentals, you can turn to paid search—or pay-per-click (PPC) advertising—to give your sales a boost. What are some benefits of using PPC advertising?
Improved Search Visibility
If you’re struggling to make the first page of search results, PPC advertising is a great way to improve online exposure, which can help drive new rentals during low seasons. That’s because paid search advertisers are placed at the top of search engine results. PPC advertising can also be handy in giving you a boost at the beginning of each new quarter since it allows you to get a head start on improving last quarter’s sales.
Ability to Start Any Time
If you’re ready to launch a new marketing campaign in a matter of days, then PPC advertising is the perfect platform to pull it off. Once you set it up, your ads are capable of going live the same day. So if you know rentals are about to drop, you can get a campaign up and running to prevent a dramatic drop in sales.
Complete Control
With PPC advertising, you can start and end in a campaign whenever you want. That way, if you start to get web traffic and rentals back on track, you don’t waste money on unnecessary marketing.
If you’ve identified particular quarters or seasons where business starts to decline, you may want to look into using PPC advertising to jump-start storage rentals. It’s a great way to keep your rental revenue flowing at a consistent level and improve your online exposure.
