Landing more rentals and driving business through new customer acquisitions is a primary goal of any storage facility. One question many storage operators have come to us with is “What day of the week do people most often search online for self storage?”
Why is this a big question? Well, if you know what day potential customers are searching for self storage the most, you can better plan your online advertising, pay-per-click, and social media efforts to take advantage of the higher search volume. Starting up a PPC campaign or setting up Facebook ads to serve heavily on that day can get more clicks, driving more website visits and inquiries from prospects who are ready to rent.
What Day Is the Most Popular for Self Storage Searches?
As you might guess from the title of this post, in most cases, it’s Monday. Here at Storage.com, that’s the day when we normally see the most hits and inquiries. Google Trends also backs this up. If you access the Google Trends page and check searches for “self storage” over the last 30 or 90 days, you’ll see the pattern of most weeks showing Monday with the highest number searches for the term. Keep in mind, this considers only one search term, but “self storage” is the most common term used by prospects.
Why Monday? Many theories are out there, but the most common is that, as the work week begins, most people aren’t quite ready to get back to work. And before getting back to “making the donuts,” people browse and shop online. Another theory is that people want to get a jump on their to-do list for the week.
Is There a Pattern to Self Storage Searches?
Search volume for the term “self storage” tends to dip as the week progresses, hitting a low at mid-week. As the weekend nears, you’ll see that searches usually spike back up, cresting again on Thursday or Friday—occasionally on a Saturday.
We know what day has the highest volume for self storage searches. But what about the lowest? Sunday is that day. In the Google Trend tool, you might notice that Sundays show the lowest volume of “self storage” searches more consistently. So don’t waste your advertising efforts on Sunday.
Now, it’s time to make Monday work for you! Firing up your PPC campaign, placing Facebook ads, or posting on your social media feeds on Monday can start making the phone ring. It’s the day you can count on for a captive audience.
