A smart, marketing-oriented business will use various social media platforms to attract, connect, and interact with consumers. The same should be true of your self storage facility. But who’s going to manage it all? Social media requires serious time and effort. The responsibility shouldn’t be an “every now and then” sort of thing. You need someone solely devoted to it. You need a social media manager. Here are the major benefits a social media manager can provide you…
Activity: Absolutely no one will follow a Facebook page or Twitter account that hasn’t been updated in months. On top of that, nothing suggests your facility has bad customer service like lifeless social media profiles where consumers never get responses to their questions or comments. Having a social media manager ensures that your accounts are active on a regular basis and keeping up with posts by current and potential customers.
Expertise: A good social media manager doesn’t just know the best platforms and how to use them. They combine their knowledge of the platforms with targeted messaging and paid advertising to promote your self storage facility more effectively. In other words, they can get you in front of more potential customers.
Interaction: From answering customer questions to responding to online complaints, a social media manager will control all aspects of your social media, meaning you’ll have a professional who knows how to handle the good and the bad.
Time: Having a social media manager dedicated to your accounts relieves you of the execution and strategy of your self storage marketing, which means you can spend your time focusing on day-to-day operations.
Differentiation: Social media is a great vehicle for showing your value to prospects. With an appealing and helpful social media presence, your facility will have more opportunities to show how you’re different than your competitors.
Remember that you shouldn’t just select the first pair of free hands to control your social media marketing. You need someone who’s managed social media accounts for a business before, as these digital marketing pros will have kept up with online marketing strategies and tactics.
