Why You Should Share Company News on Your Facility Website

It’s probably not too far off to say that your self storage facility’s overall goal is to land more tenants. While price and location are a factor in driving traffic to your facility, a lot of it also has to do with your facility’s physical and online appearance. We’ve already talked about polishing up your facility’s curb appeal. So, now, we want to help out your online appearance by showing you why you should share your company’s news on your website.

Humanizing Your Facility Breaks Down Barriers

It’s natural for people to picture your facility as a building that simply provides self storage units. Sometimes, they forget that real people run the facility. By sharing when a particular employee has had a successful month, got a promotion, or has had something else notable happen, you’re showing two things:

  • You show that your employees are working hard to make your facility better.
  • You care about and appreciate your employees.

This gives a potential customer another reason to rent with you that isn’t necessarily a tangible benefit like price or location. Sharing company news allows potential renters to meet your employees and see your business as more than just a building.

Visitors Won’t Leave Your Website as Fast

Visitors who find their way to your site are likely to leave quickly under two circumstances:

  1. They found what they were looking for and didn’t find anything else worth their while. (Best case scenario: They wanted to rent a unit and did.)
  2. They get frustrated because they couldn’t find what they were looking for fast enough.

You want to make it easy for them to find things on your site but also entice them to stay with other content.

Generally, traffic coming to your website is full of potential tenants looking to rent a storage unit or for information about your facility. By writing about what has been happening with your business and putting it on a webpage or in a blog post, you provide another avenue to answer any questions they may have. They might be interested in how you prevent theft and keep your facility safe, or whether there’s anything notable about your facility, like awards or special features/amenities you’ve recently added.

By providing a wealth of organized and relevant content, you make it easier to search for information and encourage visitors to stay on your site longer. And the longer they’re on your site, the greater chance you have of landing a tenant.

It Shows You’re Active in Your Industry

Would you rather buy from a car dealer that knows nothing about cars, or one that can tell you why every part is necessary and how it suits your specific needs? Most likely the latter. Similarly, potential tenants want to know you know what you’re doing, and that you’re giving them exactly what they need. The good thing is you can easily show them that you’re knowledgeable in your industry.

If you’ve attended a self storage conference, share what you did there and what you learned. If you’re implementing a new policy or procedure, share that. This lets the reader know you’re keeping your business current and working to improve it. No one wants to store at a facility that is being neglected. By sharing news about your business you show you aren’t neglecting it, but actually strengthening it. You also happen to be building up your digital presence.

Sharing company news on your self storage website may sound simple, but it yields solid results that you’ll be happy about.