Why Your Storage Business Needs Consistent Social Media Profile Images

When it comes to social media, having a consistent look for your storage facility is a crucial part of getting noticed by consumers. Whether you’re using Facebook, Twitter, YouTube, or another social network, you should always use the same profile image (based around your logo) for each network.

While profile images may seem like an afterthought in the whole scheme of social media marketing, having a unified look for your storage facility online can do multiple things for your business.

Make It Easier for Consumers to Recall Your Brand

Any advertiser knows brand recognition is important. By having the same profile image across your storage facility social media profiles, customers can better remember who you are. This can also help your business secure more rentals since consumers who are driving around town and looking for self storage will be more likely to make the connection between your location and what they’ve seen online.

Limit the Chance for Confusion

In the storage industry, many storage operations have similar business names (often because of using the name of their city). Since big cities can have hundreds of self storage facilities in the area, your storage business can get lost in the shuffle. When you use consistent social media profile images, however, customers will be more likely to recognize you by your logo, eliminating confusion.

Unify Your Messaging

If you decide to change up your messaging or update your logo, social media profile images can reinforce those changes, helping your current consumers (as well as potential consumers) keep up. Remember: Your branding speaks volumes to customers, and when it isn’t unified, you instantly lose credibility.

It’s obvious that self storage is becoming more of an online industry, so taking advantage of online marketing is important. Allow your social media profile images to represent your company.