Even if they don’t want to see your storage facility in person, self storage consumers want to know what your facility looks like and who’s on the staff. That’s why many self storage operations include photos of the storage property and their employees on their websites. But you can’t just upload any image. You need high-quality images on your site. Why? Well, there are two big reasons.
Your Facility Looks More Professional and Trustworthy
Presenting high-quality photos that show the features of your facility and provide a look into your daily operations not only makes your facility look more professional online, but you also make consumers feel more comfortable with your facility. Putting your best foot forward online helps build trust with potential tenants. Storage seekers want to be assured that their belongings will be safe at your facility. If your images indicate that you take care of your property and have good security, the trust can go a long way.
High-Quality Images Keep Consumers On Your Website
With photos on your website, it’s easy for consumers to become engrossed in your visual content. By providing high-quality images of your facility, from the front gate to the inside of the storage units, you can actually keep a consumer on your website longer. When someone stays on your site for a longer period of time, the chances of them reserving a unit through your site or calling for more information will go up.
Having high-quality images on your website isn’t difficult and doesn’t have to be a big expense, especially since the money you initially invest in getting better images of your facility has the chance to play a big role in your bottom line in the long haul.
