When providing a service as practical and as popular as self storage, operators assume they don’t need to spend much time on marketing. But marketing isn’t an option—it’s a necessity.
This isn’t to say that your facility needs to launch a nationwide campaign or try to capture the business of everyone in your state. Simply targeting the market that exists around you will make a huge difference in the traffic your storage facility’s online presence sees. What’s more, marketing locally isn’t hard or expensive, so you can get started right away!
Get Your Name Out There
We don’t mean you should hobble together a TV ad and hope it goes viral or paper your neighborhood in neon storage fliers. Just make sure your facility is listed on online local directories like Google My Business, Yelp!, Yahoo Local, and Bing. All of these offer local listing services (some even free) that can help you show up in more search engine results when people look for storage facilities in your area.
Start the Conversation
It’s important that your storage facility has a social media presence. Don’t just log in to Twitter to post about coupons or use Facebook exclusively to display photos of your storage facility, though. You need to follow other local businesses and start interacting.
By engaging with local businesses, you not only give your storage facility a friendly personality, but you show how important the local community is to you. Associating your business with these businesses makes you more likely to pop up in people’s feeds and timelines. But above all, it grounds your storage facility in a location and lets potential renters know you’re there without constantly trying to sell them storage.
Local marketing can invigorate a storage facility that’s just starting out or rev up a facility that’s been around a while. It’s simple and usually free, so there’s no reason to skimp. Start marketing locally today!
