Growing you storage facility’s email list can be a tough job if you’re putting your efforts in the wrong places. Simply hoping users will add their email to an exit survey or a questionnaire, especially if it’s not required, may not grow your list at a very fast rate. Instead of waiting for storage seekers to give you their contact information, try new ways to earn their email addresses.
Emailing Receipts
Retail stores have started to adopt the ability to either print a physical copy of a receipt or email one to the customer. While the option to receive a paper copy is still available, choosing to email receipts is a benefit to both you and your customers. For you, your facility will be able to continue to grow its email list while your customers will have one less receipt to worry about. With so much of our daily lives becoming digital, having a digital copy of a transaction can oftentimes be more beneficial than a paper copy.
Create Worthwhile Email Copy
If you send out email updates to your current customers on a regular basis but aren’t garnering much online traffic from them, it’s time to reevaluate the content that is included in them. If you create content that is more worthwhile and provides more motivation to share, current customers may forward your email onto others and get them to sign up for your email list. This will increase the names on your email list while, hopefully, helping introduce your storage facility to a new customer you had not connected with previously.
Utilize Social Media Outlets
With many of the popular social media outlets available today, you are given the opportunity to grab the attention of current and potential customers for free. When making social media posts for your business, make sure to include better calls-to-action in the post. On Facebook, this call-to-action with a link can be added with the intention of getting more customers to your website. Also, try creating specific posts around links that will take customers to a landing page designed to ask them for their email. As each customer you are trying to reach takes in information on a daily basis in different ways, using sites such as Facebook, LinkedIn, and Google+ can only help to pull more people’s attention toward your storage facility.
More On-Site Calls-to-Action
It may seem as though one call-to-action will be enough to grab the attention of website visitors, but this just won’t do the job. Your facility should consider having call-to-action buttons in numerous places throughout your website. As many pages may look slightly different—such as blog posts, service pages, and your home page—you’ll want to give website visitors on any page the chance to sign up for a mailing list or rent a storage unit. Whatever the case may be, make sure you give your website visitors plenty of opportunities by providing links to a sign-up form throughout your website.
There are many more ways to grow your email list and more come out each day with new design choices and updates that social media platforms release. Stay on the lookout for new ways to grab the attention of your customers and potential customers that you’d like to reach.
