Trying to get your storage facility started online? We know it can be daunting, especially if you don’t have a team dedicated to developing a website, running social media accounts, and optimizing everything to help your storage website show up in search engine results. But it doesn’t need to be difficult, and you don’t need to hire several new employees to get going. Just follow these few steps, and you’ll be at it in no time.
1. Create a Website
If you have an individual in-house who can build a website for you, that’s great! If not, you’ll want to look at hiring a digital marketing or website development firm to build one for you. This is much more affordable than you think, especially because it saves money on traditional advertising in the long run. Not to mention, having a website will improve your chances of being found by potential storage renters online, as there’s something for search engines to show when people look for storage facilities in your area.
2. Start a Blog
Putting a blog on your storage website can do a number of things for your company. One of the biggest advantages is that it improves search engine optimization (SEO). If you write content that uses storage-relevant keywords and focuses on answering common questions or concerns people have about storage, you should see more traffic to your website. In other words, a blog is the best way to promote your expertise to potential consumers and convince them that you’re the right facility for them.
3. Get on Social Media
A big piece of being online today is having a social presence. By signing your facility up for Facebook, Twitter, Google+, and LinkedIn to start, you can access consumers you may not have had before. With a strong social following, you’ll also be able to connect with the consumer better and promote your company.
4. List Your Facility on Local Directories
You need to let people know where you’re located. By setting your business up on online local listings, search engines will have more opportunities to find you, as will consumers. With your name, address, website, and phone number, people will be more likely to find you over a competitor.
With so many ways for search engines and customers to find you, getting started online shouldn’t be a proverbial “back burner” item anymore. Your storage facility can benefit from a quality online presence in more ways than one. If you’re looking for help to getting started, let Storage.com help!
