Self storage is a service that people actively seek out when they need it, which means appearing in local search and having a good online presence is extremely important for storage facilities.
Your online presence is often the first impression you make on potential renters, so it’s crucial that they’re able to find your facility with ease. One of the best ways to do this is to utilize free local listing sites like Yelp! (It’s not just for restaurants) and Google My Business.
This summer, the Google side of these local listing sites has become even simpler for storage operators to use with the introduction of Google My Business, which replaces Google Places and Google+ Local.
Google My Business, like its predecessors, is free, but it makes interacting with current and potential renters much easier. With Google My Business, storage operators can access Google+ pages, insights, reviews, and analytics all from one screen.
By using Google My Business to keep an eye on your facility’s web presence, you’ll be able to keep the information about your storage locations, services, and specials up-to-date and drive people to your facilities. Google My Business is also available on mobile, meaning you can respond to a renter or update various pages without a computer.
Being visible in local listings and searches is huge for storage operators since location is such a large part of what people base self storage decisions on. By utilizing services like Google My Business, you can create a cohesive local web presence for your storage facilities, and keep all current and potential renters updated.
