Facility Operation

By: Graci Woodworth, Storage.com  UrBin (pronounced yer-bin) is a self storage solution in New York City that does the work for its storage consumers. With a mission to...

When it comes to long-term business-to-business (B2B) communication, there’s one social media platform you’d be insane to ignore: LinkedIn. Bred for professional communication, LinkedIn needs to be a top priority for your self storage digital marketing efforts if it isn’t already. With more opportunities to create connections with professionals in your industry, spread brand awareness, and catch the attention of potential employees, the benefits of this platform are truly endless.

By Weston Cooper, Storage.com Bad tenant behavior comes in many abstract forms, each bringing its own setbacks. While it's instinctive (and usually just) to point fingers...

When your business is faced with negative online reviews, don't overreact, delete a comment, or put off responding.

For the storage industry to keep up with today's instant connections, operators and managers need to get their facilities on social media sites, such as Facebook, Twitter, Google+, and LinkedIn.

Taking the time to create quality content that provides true value for your consumers will help your storage facility see better returns. While having lots of content on your storage facility's website is useful, it won't help you achieve your digital marketing goals if it's not created well.

In the self storage industry, rentals are subject to seasonal highs and lows. Since people will be searching for storage units in the spring and summer more than they will in the fall and winter, your storage facility's website's traffic and organic search rank may nosedive during the off-season. Here's what you can do to combat it.

Always keep an eye on your storage facility website's metrics. If your website's time on site numbers start to drop, there may be a problem with your website's speed, design, or content.

When search engines see links to your website from credible or more influential websites, those are "quality" links. This can even improve your standing in search engine results.

Listing your storage facility on free local listing directories is one of the easiest ways to draw in new storage tenants. It also improves your website's online presence by making it more visible in search engines.