Facility Operation

Digital marketing may be a new concept for storage facilities, but being online is a must for reaching new storage renters. Plus, digital marketing costs far less than traditional advertising.

If you have the resources in-house, it's best not to automate your social media posts. However, if you can't hire someone, or you have a hard time posting updates, automation tools can help your social media presence.

Before setting up a paid search advertising campaign, you need to have a landing page for directing click-throughs and monitor keywords closely.

Simply targeting the local market that exists around your storage facility will improve the traffic to your storage facility's website. Not to mention, it makes it easier for local storage seekers to find and connect with you.

When determining if portable storage containers are the next step for your self storage facility, consider these direct benefits and tips for implementation.

Each consumer uses different language when searching for storage terms in search engines. Google realized this and updated their algorithm to reflect this, so your storage website would be smart to start investing time in creating content that's optimized for semantic search.

If your storage facility's social media accounts are losing followers in droves, you might want to reevaluate how you're using social media. Is there something you're doing that's pushing people away?

Many storage websites don’t create content for storage seekers. They forget storage seekers's questions, concerns, and needs in favor of creating promotional material for their facility. Unless you never want consumers to visit your site and view you as an expert source on storage, then by all means continue ignoring your audience.

LinkedIn is the perfect social media network for storage operations looking to promote their storage brand and improve B2B connections. With Showcase Pages and the ability to join self storage groups, it's a platform every facility should join.

Google has said that there's no exact science to ranking well in search results. However, by understanding how to optimize your website for organic search and using paid search, you may find that ranking on the top page of search results is easier than expected.